Frequently Asked Questions

What is The Creative Condition for? How can it help me?

That depends on how much you value creativity. If we can agree that creativity is about more than making pretty pictures or writing a pop song, that it can be the difference between surviving in business and our lives, then it can help you, whether you have a budget or not. Through The Creative Condition, you can access:

With a moderate budget:

  • One-to-one creativity coaching and mentoring with The Creative Condition founder, coach, podcast host, illustrator, and author Ben Tallon.

  • Group storytelling coaching with Ben Tallon and his extended network of storytellers.

  • Book coaching, ghost writing, and writing with Ben. If you have a story to share and creativity is a part of the narrative, Ben can help you bring it to life with flair and your unique voice. He’s recently written the stories of Paradiso and OFFF Festival founder Héctor Ayuso, and Automattic Executive Creative Director Pablo Honey. Ben weaponises his unique skillset, fusing interviewing, coaching, and writing to get the pure, inspiring story from those who can teach us something about creativity.

  • Public speaking, lectures, talks by Ben Tallon. Ben is a seasoned guest speaker on creativity and storytelling in our lives. He explores personality, lived experience, reframing our world, and the nature of creativity, speaking for businesses, universities, colleges, and events about creativity’s role in premium work and sustainable growth.

With a little budget:

  • Books! Ben is the author of The Creative Condition and Champagne and Wax Crayons, two revered books on creativity and the creative industry.

  • You’ll also find a curated reading list designed to support your learning about creativity via the menu on this website.

  • The Anatomy of Creativity map. An ecosystem to help you see the overview of creativity, to chart yours, and identify areas that represent strengths, reveal missed opportunities, and highlight the overlooked foundations of creativity and the human condition.

Without a budget:

  • 300+ episodes of The Creative Condition podcast. The podcast is over a decade old and brings together thousands of hours of invaluable insights, stories, and pieces of wisdom to help you grow in your own creative career and artist life.

  • Thought articles, tricks, tips, and a diary written about creativity by Ben Tallon.

  • Mental health support. Poor mental health seldom leads to sustainable creativity. Mental health is a key driver of The Creative Condition’s work because if it is not taken care of, everything else is swimming against the tide. You’ll find lots of mental health discussions, help, and ideas in Ben’s writing, coaching, and throughout the podcast archive.


Am I creative? Can you help me be more creative?

Yes and yes. Creativity is a core part of the human condition. Mental and physical wellness permitting, we imagine, invent, innovate, play, and find solutions to problems in our lives. Humans are curious by nature. This all amounts to creativity. The Creative Condition is here to help you recognise your ability to create so you can be creative as a way of life, a career, or an act of self-expression. Founder Ben Tallon has spent most of his career formalising his understanding and love of creativity and the human condition, so he can coach and create content to help you be more creative.

How can creativity help businesses grow and succeed?

We have entered the age of AI. This means everyone now has access to powerful tools to elevate their business. The problem is, this equaliser used without real creativity has created an ocean of mediocrity, a sea of sameness. Businesses that thrive always need people who think bravely, think differently, think outside the box. AI can support and streamline, but cannot imagine or change the game in ways the human mind can. Creative, independent, driven, interesting people with a story to tell and a different lens on the world are required for that. The Creative Condition can help you elevate those beautiful traits for those people and as a part of your company culture.

What about creativity coaching for individuals and freelancers?

Ben’s flagship Pit Stop one-to-one, one-shot coaching session is designed for individuals, whether they belong to an organisation or freelance. He also offers longer-term 6-month and 12-month coaching packages to help you work towards specific goals and resolve issues in your creative life.

How can we work with The Creative Condition?

Contact founder Ben Tallon here, give him an idea of the challenge you face, or the opportunity you see, and he’ll be in touch to talk about what aspect of his creative coaching and resources will help you the most. Talks, workshops, one-to-one and group coaching, and storytelling are the premium offers, and you’ll find many other free or low-cost resources around this website.

Why choose The Creative Condition for coaching?

Ben Tallon works across a rare range of creative disciplines. He uses his extensive work as an artist and illustrator, author, writer, coach, podcaster, and highly sensitive, observant human to provide individualised support, ideas, and motivation to step onto your optimal path. 20 years of creative industry experience and thousands of hours spent learning from the best artists, musicians, comedians, wrestlers, athletes, rock stars, scientists, nutritionists, doctors, firefighters, and more set The Creative Condition apart when it comes to attention to detail.